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Facebook Unveils Ad Targeting Program

Philadelphia Inquirer - Microsoft also broadened a marketing relationship that began last year. The ad program announced Tuesday was unrelated to either deal with Microsoft. In announcing the initiative, Palo Alto, Calif.-based Facebook has begun transforming itself from an ... more

dmnews.com - Sears recently launched an integrated marketing campaign built around this year’s return of the holiday Wish Book. On the whole, the campaign is “more diversified,” said Richard Gerstein, SVP and chief marketing officer at Sears, in a statement ... more